Millennials are educated, discerning, socially conscious and more global in their behavior than their parents’ generation. This same attitude applies to their purchasing behavior: they have traveled more, and they have more specific demands on how and where they want to live their lives.
The worlds of real estate, home renovation, retail and finance are tightly intertwined. New homebuyers often renovate their purchased houses to fit their needs. Existing homeowners renovate to increase the value of their homes — whether they’re looking to sell now or down the road. Both scenarios mean engaging with real estate agents, banks, contractors and home improvement retailers.