Millennials are educated, discerning, socially conscious and more global in their behavior than their parents’ generation. This same attitude applies to their purchasing behavior: they have traveled more, and they have more specific demands on how and where they want to live their lives.
- Millennials have a simpler yet more sophisticated taste, so gaudy styles don't work for them.
- If you thought only your parents cared about keeping up with the Joneses, you were wrong.
- Renovations don't have to cost much, but they must say: Millennial, this is your future home.