4 millennial buyer must-haves and why they want them

  • Millennials have a simpler yet more sophisticated taste, so gaudy styles don't work for them.
  • If you thought only your parents cared about keeping up with the Joneses, you were wrong.
  • Renovations don't have to cost much, but they must say: Millennial, this is your future home.

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Millennials are educated, discerning, socially conscious and more global in their behavior than their parents’ generation. This same attitude applies to their purchasing behavior: they have traveled more, and they have more specific demands on how and where they want to live their lives.