Inman Intel: Insights & Research
Brokerage leaders told Intel their faith in improving capital conditions is still alive but weakening. What happens next remains an open question with high stakes for the real estate industry
February Inman Intel Index Highlights
45 percent
of agents said the lack of housing inventory is their top business concern today.
48 percent
of agents had total confidence in their brokerage's business model, the first time this number has dropped below 50.
27 percent
of brokerage owners and executives said generational issues are the toughest part of today's recruitment game.
Six out of 10
agents had not heard of Mauricio Umansky's American Real Estate Association.
Notable Quotable: Have you been recruited by another real estate firm within the past 60 days?
"I get text messages every week. I'm the broker owner been in the business for over 40+ years."
Most real estate professionals are quite bullish on their own brokerage's business model. But more are beginning to question it, according to a review of the latest Inman Intel Index results
Leaders at many brokerages say a lack of serious agents with a full-time commitment is a drag on the industry. Intel asks whether this might change in the wake of the latest settlements
Combined functionality could lead to unique marketing propositions, specifically the inclusion of Local Logic’s precise location insights within Property Panorama’s listing marketing visuals
Listings categorized as 'coming soon' have traditionally carried additional marketing appeal to sellers, allowing agents to build momentum and gather market feedback prior to accepting offers
Most brokerage leaders in February still expected to be better-staffed this time next year, the Intel Index found. But that optimism was weakening even before NAR's $418M settlement Friday
Opinion
The Inman Intel Index goes beyond sentiment and trends by tapping into the real estate industry's most engaged community. Add your voice to the industry's most ambitious monthly survey today
The company describes itself as a full-service, modern brokerage that provides real estate professionals and their teams with the support and tools needed to grow their business
Roomvu provides ready-made topical content themes and short-form messaging tactics to help users integrate digestible, shareable video into more expansive marketing plans
As the industry continues to shift gears, Mike DelPrete writes, agents are looking for greener pastures by moving to younger, more agile brokerages that offer new opportunities
Most agents say they've heard from competitor brokerages in recent weeks. Intel examines what's on their mind as they decide whether to stay — or bolt
RealReports uses AI to curate and categorize listing documents, data and insights, pulling from a wide range of sources for consumer-facing use in an array of sales environments
The agreement will allow Zenlist access to MRED’s vast property database, enabling agents to market and find homes, interact with clients and display a more modern, consumer-first approach
DivvyUp is a mobile financial resources and down payment planning product. The company said it surveyed 2K people to uncover what is most challenging about the homebuying process
The climate’s harder-than-ever-to-predict behavior is having a measurable impact on the housing market. Realtor.com will assist buyers in determining how environmental factors impact value
Real estate agents are optimistic their client pipelines will improve from last year's lows — but it may take longer than hoped, according to shifting sentiments in the latest Inman Intel Index
Repeat-sales models have been the gold standard in home-price tracking for decades. Intel examines what they miss, and what some data providers are doing to fill in the gaps
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