Do you ever sit back and reflect on the great content you blogged in 2010? Are there particular posts that gained a lot of traffic? Don’t let it go to waste in 2013! Reorganize it, summarize it, and flaunt it on your website in the form of new pages of content to target and attract your ideal clients. Content organization is the key to any user-friendly website, just as an organized home is more user-friendly.
Not only will it refresh your website and give you more Google cred, you will be creating a library of sights, sounds and information for your potential business.
I am sure that this year your blogs have provided great content to your readers, but what’s happening with your website? Is it still just the same ol’ home page, About Me, seller info, buyer info, listings, etc.?
Here are three ways to revitalize your content for your website to help you get started:
1. Reorganize your blogs into material for your “ideal client.” Target the content to attract them at all stages of information gathering. Whether it’s sellers in your farm or first-time homebuyers, you can add a page or two that “speaks” to them, and direct them to other pages on your site.
Example: Attract buyers/sellers in/to a particular community by reorganizing community or event content. Use your videos and photos to make it come alive.
2. Develop different pages for each type of media you use. Since clients are different in the way they organize and collect their information, make it easy for them to find the information they are seeking in the media that speaks to them. Take your photos, videos, podcasts and webinars and put them into “Collections” or albums on your website. Tip: You can also take your newsletters and create downloadable and viewable PDFs. A great resource called Issu allows a reader to open your documents from your website and see the pages in full color!
3. Flaunt an online media page. Did you speak at events, give any interviews in the newspaper or on TV? Travel to NAR, NYC Connect, or earn more certifications? Take those achievements and put them in the form of press releases or articles, and create links to those events if you can. If you are an expert on growing and achieving, don’t be afraid to show that side of yourself. Your ideal clients want to trust you, get to know you, and your achievements are a large part of it.