Wikipedia defines Content Marketing as:
“Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action. Content marketing subscribes to the notion that delivering information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.”
In the recorded webinar below, sponsored by BrightNest Pro, I cover the X’s and O’s of Content Marketing for real estate.
Case studies of success, techniques implemented, platforms used and strategies that work are all there.
The most popular slide during the webinar clearly shows how Content Marketing works.
Take a look:
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