Matrix gives a great run down on NAR’s new advertising campaign.The key issue in the ad is as follows:

Don’t Delay: This is the closing point of the ad and its main goal – create a sense of urgency when none currently exists.

Personally, the ad doesn’t do much for me. The headline seems out of touch and a little condescending. Design-wise, yawn. The visual element doesn’t support the message. It’s a great time to buy a house… but yet it looks like it’s grey and rainy (read depressing) in the photo. You’d think they could have sprung for a little color.

Maybe NAR should have taken its cue from National Lampoon. Now that’s a sense of urgency.


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