Common-Sense Marketing – Going to Where Your People Are

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

[php function=1] I had the pleasure of recently interviewing Brian Solis. Brian Solis is principal at Altimeter Group, a research-based advisory firm and is globally recognized as one of the most prominent thought leaders and published authors in new media. Brian was also one of our keynote speakers at Real Estate Connect SF in July.

In this interview, Brian gives his input about how to be smart about social media, how to find where your customers are at, and how to bring search specific to your local area and expertise. Brian is a big fan of “common sense” marketing – going to where your people are!

How can you do that in real estate? How can you find where your consumers are? Brian shares a few tips for doing just that.

In this interview, we also discussed Google+, Facebook and other engagement strategies that real estate professionals need to be aware of and his predictions for the future of these platforms.

You can find out more from Brian at or on Twitter @briansolis. Also, look for his new book, The End of Business as Usual coming out this September.

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I’d love your feedback and thoughts, please leave me a comment below!

Can’t see the video, click here.