This post by Marte Cliff, of Marte Cliff Copywriting, was originally published on ActiveRain.
Does your real estate website answer the questions that buyers and sellers are asking in their minds?
They wonder things like …
- Who are you?
Some websites don’t offer the agent’s name — or their photo.
- Where are you?
When prospects land on your page, do they know they’re in the right place? Or do they have to try to do a home search to find out if you serve the neighborhoods that interest them?
- Are you a listing agent or are you a buyer’s agent, or both?
If your services are limited to buyers or sellers, does your website make that clear?
- What services do you offer that are superior to the services your competitors offer?
Why should a prospect choose you? What will you do for them that some other agent might not do? What kind of promises do you make?
- Do you have knowledge and expertise in the niche that interests me?
If I’m a first-time buyer or if I’m looking for someone to help me buy a house with a VA loan, or if I need to short-sell, or if I need to sell a house in probate, do you have the skills to guide me?
If I’m going to work at XYZ company and want a fast commute to work, can you guide me to the right neighborhoods?
What if I want horse property or water frontage deep enough for my yacht? Will you know what I’m talking about when I tell you my needs?
- Are you the kind of person I want to do business with?
Do you have the patience to explain things to me — without making me feel dumb?
Will you be available if I can meet with you only on Saturdays?
Will you communicate with me my way?
And what about your personality? Will you be fun to work with?
If your website doesn’t answer these questions, it might be time for an update!