It’s easy to get caught up in the day to day operations of owning and running a business. Long term strategic thinking and brand building are not always top of mind.

In this webinar they were.

Establishing your brand online is not as easy as paying for a website or recreating a digital version of your business card. Things like amazing design, consistency across platforms, fool proof copy, and most importantly, your “WHY” as a company, must all be front and center to stand out.

I turned to brand visionaries both inside and outside of real estate space for their insight into what it truly means to build a successful brand. I also looked at specific things you can do right now to maximize your brand online, as well as monitor its health and viability moving forward. Disney, Apple, Zappos, Starbucks and countless others have mastered the art of branding. Can you?

Thanks to our sponsor Engage 121 for making this webinar free.

If you enjoy the content and have an a-ha moment or two (many said they did during the live broadcast) please Tweet it or share it on Facebook.

The are several awesome quotes on branding just after the sponsor finishes up.



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