I know for a lot of agents, the long 4th of July weekend is just another opportunity to get buyers into your listings. We reached out on Twitter and Facebook using #openhousetip to get some great, insider knowledge on how to throw the best open house around.

Below are tips from the experts.

1. Show your local flare

InmanNext contributor and HouseLens marketing guru Kathryn Royster says, “Have a community video made and have it playing at the open house. If the homeowner doesn’t want it playing on their TV, just set up your iPad or laptop in central location. That way, people can not only see how great the house is, they can see that the community’s great, too!

Kathryn also says, “Instead of baking cookies, get some doughnuts or cupcakes or muffins from a locally owned bakery. They might do it cheaply if you set out some signage for them. Again, selling people on the location as well as the house.”

2. Invite the neighbors

Bryan Robertson, the CEO of Catarra Real Estate, recommends holding a neighbors-only open house. “Hand-deliver the invitations to the closest 150-200 neighbors. The response can be amazing with lots of insights into the history of the house and neighborhood even the owners didn’t know.”

3. Be prepared. In fact, be overly prepared!

Macken Realty agent and PR maven Jennifer Becker comes overly prepared to her opens. After all, you never know what you may find — or not find — in your listing! Jennifer says, “Create a Realtor tool box. Pack it with paper towels, cleaning sprays, measuring tape, fliers, checklist, iPad, etc.”

4. Stock the fridge

Albie Vas of Keller Williams Realty of Las Vegas has a great tip for keeping guests refreshed on a hot day. Show off a gorgeous (and clean) refrigerator by stocking it with cold beverages.

AlbieVas

Refrigerator photo courtesy of Albie Vas’ Facebook page

 

What other pro tips do you have for agents who are working all weekend long? Share them on Facebook, Twitter or Instagram using #openhousetip, or comment below.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Prepare for this fall with top agents & brokers at Connect Now this Tuesday.GET YOUR TICKET×
Limited time: Get 30 days of Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription