This past Saturday (4/16/11) was Foursquare Day and on that day they had a record-breaking number of checkins – over 3 million!! I know I checked in – did you?

Check out the tweet announcing this monumental occasion from founder Dennis Crowley:

I know personally, I feel like I have seen a resurgence in Foursquare recently just among my inner circle of friends. Not only that, but it really pleases me to see so many companies on board with offering Foursquare specials. Last week I was in Chicago, found a great restaurant through Urbanspoon, and then checked in on Foursquare. Once I checked in, I was given a code to show my server to give me 15% off our tab!

Just last week we ran a blog post about The Corcoran Group and some of the really innovative ways they are integrating Foursquare into their social media marketing plan. Recently, Foursquare surpassed 8 million users.

I really would love to hear from other agents, brokers or other real estate professionals to see how you are using Foursquare.

Here are three easy and fun ideas to get started on Foursquare if you are a real estate agent:

  1. What are your top 5 local restaurants? What local attractions or parks are your favorite? Visit those and post tips there regularly. When others check into those locations they will see your tips!
  2. Check-in at your open house. Post a sign at the open house that the first 20 people to check in receives a $5 Starbucks card. You could advertise this special offer on your Facebook business page, on your emails promoting the open house and on Twitter.
  3. When you are at your local favorite places – check in and push your post to Facebook or Twitter. Make sure to post a photo or leave a message – this will broadcast out to your network where you are and continue to brand you as the “local” expert.

What are some other great ways you’ve seen people use Foursquare? Leave me a comment below!

Written by: Katie Lance, Social Media Director, Inman News, @katielance

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