In a perfect world, building a real estate website would be a seamless experience: fast, easy and cheap. You would just push a button and customers would start lining up at your door.

If it were only that simple.

Really beautiful and profitable real estate websites are hard to come by. If you want some examples, take a look at a recent post on the Top 25 Beautiful Websites in Real Estate. Sadly, many of those sites are ones that we’ve already seen.

Building a website in this industry has been more like participating in an episode of “Fear Factor.” If you’re not careful, your site can become a financial drain and set your online marketing up for imminent failure. But crafty real estate professionals are starting to learn from the rest of the startup world, using clever ways and new technology to spin up and market their websites without breaking the bank. They’re taking advantage of low-cost and free tools combined with creative marketing strategies to dominate online.

Take a look at the infographic below and see where you can step up your website game. Let me know what’s working for you in the comments below.

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