“I hope that the agents that do video do it well” – Chris Smith, December 23rd, 2010

Bob Hope

Last year at about this time I decided to write a post that looked ahead at 2011 as opposed to backwards at 2010.

There were higher level hopes than the one above about video like, “I hope that there is a mass exodus of mediocrity” and “I hope that the focus of brokerages shifts to the consumer experience and away from recruiting”.

The reason the video hope is so top of mind with me right now is that I just completed a YouTube marketing class for real estate agents (sponsored by RentJuice) that was well attended and the recording, which is below, is in high demand.

As I researched for the class I thought of my post last year and hoped to find all new examples of real estate marketing videos that were great. I couldn’t.

I hoped I would have to spend hours sifting though the thousands of great examples to find only the best. There were like eight.

The point is, we are still at square one with video marketing done well in this industry.

Sure there are some shining examples, but mass adoption, specifically in the doing it right sense, is a long ways away.

The good news is that YouTube is all new anyways, with a fresh redesign aimed at improving the visibility of businesses who upload regularly and also at increasing referring traffic (I can see websites at 10-15% YouTube referring traffic due to these changes).

Here is the full YouTube marketing class which I hope you will take a moment to share on Facebook and Twitter.

I have also included all of the slides used during the presentation.


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