Agent

Is Lead Generation Dead?

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In a Web 2.0 world, my guess is it’s getting there. You’ve got a younger, savvy generation getting into the market (see Meet the new real estate customer), a more cautious marketplace (burned by the bubble bursting), a wider array of free advertising-supported tools now available for people (Zillow, Trulia, Frontdoor, CyberHomes, etc.) and new ways for agents to connect with consumers directly (blogging, social media marketing). Besides, who wants to be captured and dripped on anyway… it sounds like something the CIA would do.

In any case, from the minds at 1000Watt Consulting, here’s a look at what some real estate consumers might be thinking on the subject.

(h/t Inman News Blog)