It seems like just about every day there are new updates to Facebook pages!

Just yesterday there were 3 new changes that were announced that I am super excited about:

  1. You can navigate and interact with other areas of Facebook as your Page. This means you can choose to receive notifications about fan activity, Like and comment on other Pages as your Page, and get your own News Feed where you can engage with the latest and most important news from other Pages you like.
  2. There are new opportunities for Pages to share. You can feature photos of your Page’s most recent experiences at the top of your Page. You can highlight other Pages you are connected with as well as the people who are managing your Page.
  3. Make your Page even more engaging for users. The “Everyone” filter on the Wall provides a new way for people to see the most interesting posts first. There is also a place for people to discover the friends and interests they have common with your Page.

You can read about the announcement here and view the new Page Manual here!

I upgraded all of our our pages yesterday and was very pleased with how easy it was. I really like the new features – especially the option to interact with other pages as YOUR page. I love this new feature – because I use Social Mention to monitor when people are mentioning our brand name or sharing our content (excellent tool – it’s similar to Google Alerts, but for social media.)

Previously, if I wanted to communicate with them or thank them – I would have to do so on their page with my personal profile – now I can do it as a page admin (i.e. I can leave a comment as “Inman News” or as “The Future of Real Estate Marketing Blog.”)

ALSO… and this is HUGE – you can NOW change the category of your page – WHOOO HOO!!! So if you prefer to not have a real estate page but more of a community page you can now do this with your page.

Last thoughts…

Every time Facebook has a change there is always the “scary” factor – the simple fact that they can change or edit anything at any given time. My advice has and always will be – don’t let ALL your content live on Facebook – if Facebook were to go away tomorrow where would your content live? This is why I highly recommend posting most or all of your content on your blog – preferably a WordPress blog.

Would love your thoughts on these new changes – leave me your feedback below!

Written by: Katie Lance, Senior Marketing Manager, Inman News @katielance

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