Borrell Associates released a new report today detailing its forecast for online real estate advertising.
We expect that this tipping point will help propel Internet real estate advertising to a $2 billion level this year and push it past $3 billion by 2010, surpassing newspapers in terms of advertising market share.
Whether those dollars go to the new kids on the block (Zillow, Trulia etc.) or to the more established media properties (Google, Yahoo) remains to be seen. You can pick up the executive summary for free – the full report is $995.