Too often I see a “Facebook graveyard” – Facebook pages created by real estate agents with the best of intentions but unfortunately they are left to die from lack of attention. Most Facebook business pages that are run by agents have one common problem: lack of consistent content.
Most agents (and brokers) will post sporadically; one article on Monday, nothing for 3 days, a photo on Saturday, nothing for a week, a link to a video on a Monday, nothing for 3 days. And then they wonder why they don’t see the ROI from Facebook.
So here is the challenge to ALL of you who are reading this who have a Facebook business page.
- Go to your business page today. Take note of how many likes, comments and shares you have. Write it down or document it somewhere digitally.
- Make a commitment to post one piece of content to your Facebook business page daily for the next 30 days. Every day, Monday through Sunday, post just one piece of content. Remember a piece of “content” could be as simple as a link to an article from Inman News or an Instagram photo of the neighborhood you work in. The key here is consistency – every day for 30 days. The other key is to post during “prime time:” 7-9am or lunch time. In fact, here is one simple way to create 30 days worth of content in just a number of hours.
- Set aside $100 and create a Facebook ad to run for four days with a maximum per day spend of $25. Create Sponsored Stories – these are ads that say “so and so liked” (your page). The goal here is to build likes to your Page and thus increase engagement and conversation.
- At the end of 30 days reevaluate your likes, comments and shares. Are you getting more interaction?