Real Estate Companies Ready For Their Close-Up

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Arizona building devolopment One Scottsdale sponsors annual Fashion Week, reports Brandweek in Real Estate Companies Ready For Their Close-Up:

It also makes it more challenging for marketers because real estate advertising, as a category, has become much more cluttered recently. Overall spending for the category rose 30% to $1.7 million between 2004 and 2005, per Nielsen Monitor-Plus.To stand out, ad creative has come a long way from the expected black and white ad showing a house and its amenities in the real-estate section of the local newspaper…

Sponsoring a fashion show is an interesting angle. Real estate as a commodity.