Midwest-based broker, Real Living has announced that it has integrated Zillow.com data and valuations on its web site. No news here you say. Loads of companies have incorporated Zillow API, right?

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Well think again. Check out how they’ve put them to use. I think it’s excellent.

I love how they’ve successfully tapped into the whole controversy around the accuracy of Zillow’s data, used it as a teaser and then successfully paired it with a call to action, in order to capture the lead.

Brilliant.

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