J.D. Power and Assoociates just released their 2010 U.S. Automotive Emerging Technologies Study which measures consumer interest and purchase intent for new technology and looked at smartphone owners needs for in-car wireless. I thought this study was particularly relevant for real estate agents – who spend a great deal of time on their smartphone and in their car!

There are around 45 million smartphones in use in the U.S. now. Interestingly enough, smartphone owners are rethinking what they want to see on the dashboard of their cars.

The study says this:

“Among the 51% of vehicle owners who say they own a smartphone interest levels for wireless connectivity systems are higher than the industry average, both before and after price is revealed. Before price is revealed, 77% of smartphone owners say they are interested in in-vehicle WiFi (versus the industry average of 64%). Fifty six percent of vehicle owners with smartphones are interested in mobile routers, compared with an industry average of 46%.”

Here are a few things that really stood out to me in this survey:

  • Texting and checking emails while driving? I see people doing this all the time although it’s illegal (at least in California!) Based on responses from nearly 18,000 vehicle owners last month, 30% of smartphone owners (who responded to J.D. Power’s survey) said they text and check e-mails while in the vehicle. I wonder if they also asked about Tweeting or Facebooking too?
  • Read emails aloud? 40% said they would like to have the ability to have e-mails read aloud through their vehicle’s sound system. I could see this being a cool feature as long as it didn’t require pushing 10 buttons to make it happen – thus defeating the purpose of not looking at your phone.
  • Text message displayed on the dashboard? 40% said would like the ability to have text messages displayed on an in-vehicle screen. I particularly like this idea – although this means you are still reading while driving!

What else are people using their smartphones for?

  • Directions. 40% of vehicle owners with smartphones use them in their vehicle to get driving directions and more than half say they would like to use them to get directions in the future. This is something I use all the time on my iPhone – it is by far one of the best features. I love with Google Maps on my iPhone the ability to see traffic, type in the name of a restaurant and city (without an address) and it finds it, get turn by turn direction and much more.
  • Music. 20% of vehicle owners with smartphones use their device to listen to music through connection to external or vehicle speakers.

So, if you are a real estate agent reading this, most likely you’ve invested in a smartphone and most likely you are in the car – a lot! What types of technologies are you currently using or would you like to see in the future to make driving and using a smartphone safer? Please leave me a comment below!

Written by: Katie Lance, Marketing Manager, Inman News

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription