Time to update the statistics…

Tom Kelly from the Everett Daily Herald reports that NAR’s most recent Home Buyer & Seller Survey shows Internet use in a home search has climbed three percent from last year:

According to the latest survey just released by the National Association of Realtors, 80 percent of all buyers seeking to purchase a home did at least some searching online…

Nothing on NAR’s site about the survey yet, just the results from 2005.

Richard Nacht, co-author of the book Realty Blogging, picks up on the article and takes it one step further by asking:

…By what means do homebuyers find the agent they choose to work with? We’ve already said that word-of-mouth is the method most often used, but who do the recommendations come from? Friends? Trust authorities? Internet?

He correctly posits the idea that a blog can quickly and easily establishes an agent as an authority and build their word-of-mouth credibility.

I’ll take it even a step further and say that these results reinforce even more what I mentioned in my earlier post today – that online reputation management is going to be a critical part of any agent’s marketing strategy going forward.

Reputation management means controlling your online brand identity.

Reputation management requires a proactive strategy (e.g. RSS ego searches) to monitor online review sites and stay one step ahead of the echo chamber. It requires Internet literacy and a solid web presence including a blog.It also requires an understanding of some of the principles of search engine optimization (RSS pieces is a great place to get started with this).

Finally, it requires a reactive strategy to openly and transparently respond swiftly to any online challenge.

We’re in the very early stages on creating and maintain our online identities, so much of this still needs to shake out. But as the NAR statistics reflect, this is the future of real estate marketing.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Keep up-to-date on tools and tactics to impress your clients and outshine your competition with the 2022 virtual bundle.Register Now×
Agent Appreciation Sale: Inman Select for only $85.CLAIM OFFER×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription