When Phil Libin set out to create Evernote, he was thinking in the long term.

He has famously coined the phrase, “100-year business plan,” and focuses on the long-term growth and success of his product.

Evernote has rocketed to success, and is one of the most-downloaded productivity apps. Why? It’s simplistic, has a successful “freemium” model, is easy to use, and has a strong ambassador program.

I had the opportunity to speak with Phil Libin backstage at Real Estate Connect NYC in January. Hear what he had to say about the success of Evernote, and how you can really capitalize on this amazing time we are living in.

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