San Diego brokerage ARG pulls listings from Realtor.com, Zillow and Trulia.

It isn’t just that they did what they did that it is newsworthy. It is how. Think LeBron and “The Announcement”.

Watch the CEO of ARG Realty publicly announce in a YouTube video that their San Diego brokerage is taking back their listings and removing them from all of the most popular consumer websites. This move is unarguably the most transparent consumer facing content regarding the way online advertising is sold to brokerages and agents to date.

It’s honest. It’s intentionally straight forward. It’s newsworthy and shareable for many reasons.

Please let me know what you think of the video as I see this sparking a ton of conversation!

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