In the past it was a real challenge to monitor the effectiveness of your social media and blogging efforts.
Google recently announced some new additions to Google Analytics that can help you track the “shareability” factor of your posts. You can now view which posts on your site get shared via email, Facebook, Twitter and other social networks, as well as the “social habits” on your site, how often people share, and what type of content they are sharing.
This type of information is extremely important when looking at your content strategy and what resonates with your audience — and what doesn’t!
This video outlines some of the new changes, what they mean to you and your business, and tips on how you can use this information to improve your content strategy.
Are you using Google Analytics? How often do you check your account? I would love your feedback — please leave me a comment below!