Marlow Harris at 360Digest quotes an article from the Puget Sound Business Journal and points out that a Redfin investor hired Windermere to sell their home.

Matt McIlwains used Seattle’s Redfin to buy their new home, but turned to Windermere Realtor Barbara Shikiar to sell their old home.

This doesn’t really surprise me. Redfin’s value proposition to buyers (cash back when you buy) has always struck me as far more compelling than their value proposition to sellers (flat fee to list). Especially in a challenging sales environment, I think more and more home sellers are going to be looking for someone who’s going to creatively market their home. Throwing your home on the MLS and throwing up a sign is not creative marketing.

What Redfin should do is leverage its online marketing experience and create a compelling package for homeowners; a mini site, Google AdWords buy, craiglist listings, that sort of thing. In order for them to set themselves apart from the other brokers out there, they should provide something that the big boys and other discounters don’t (yet) provide, savvy Internet marketing.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription