White papers vs. Pinterest widget

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Big plans for business in 2018?
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1. Jordan Wade, an agent at Keller Williams Realty Inc. in Austin, Texas, “spruces up” her brokerage profile page by embedding her Pinterest page in it.


Marketing strategy image via Shutterstock.

2. Canadian brokerage TheRedPin publishes educational white papers for buyers and sellers on its website, and uses them to capture leads by requiring people to register their email addresses to access the papers.

 

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