You really owe it to yourself.
I need you to delete one or more, if not all, of your Facebook Business Pages right now.
Every Conference. Every Webinar. Every Blogger.
For the last three years I have witnessed and taught more classes on Facebook than any other topic, by a mile.
Most of the classes included strategies and ideas on how to create and run a successful Facebook Business Page.
Start one for your neighborhoods, start one for your city, start one for your niche, start one for your brokerage and while you are at it, start one where you talk about 365 things to do around town.
It’s what you all wanted by the way, the elusive line in the sand between the personal use and business use of Facebook.
We failed. Now please take action.
90% of new restaurants close their doors in the first year because for whatever reason their venture fails.
By taking a dime a dozen approach to Facebook Pages by the real estate industry, at both the teaching and implementation levels, I am positive that MORE than 90% of Pages started in the last three years have failed.
I actually considered providing the specific metrics for failure. Things like:
How long has it been since your last post?
Have you gotten any business you can directly attribute to your efforts?
Screw that. You know if you need to do this.
Unlike a brick and mortar go at it, failing online, especially with a free Facebook Business Page, is cheap in regards to the hard dollar cost.
The more important question to think about is what does the cost of that failure subtract from your brand?
What does it subtract from your focus?
What does it subtract from your time?
When a restaurant fails they pack up, they take down all of their branding, they give back the keys and they CLOSE FOR GOOD.
I am asking you to also do that.
Please close your Facebook Pages that failed.
Facebook provides step by step instructions here on how to do so quickly.
I am hoping that this message resonates and then spreads far and wide, sorry Zuck.
Please share and tweet this if you agree with my recommendation. (Tweet This)
If you disagree, I would imagine there are some strong opinions from the “gurus” on this topic, the comments are open and I would love to hear what you think.