One of the best parts about Facebook business pages are the ability to add custom tabs. For a while, real estate agents were somewhat limited to what type of tabs and apps were available specifically to them and their needs. Recently, we are seeing more and more companies come out with options and tabs specifically for Realtors’ Facebook pages. Just announced yesterday on their blog, Zillow has expanded its free package of Web tools and is now offering Facebook Tabs.

According to their blog,

“Zillow’s Facebook Tabs are a powerful informational and social-networking tool that can help you reach and connect with more clients and potential prospects on the largest social media network in the world.”

The New Zillow Facebook Tabs Include:

  • Listings Tab
  • Local Information Tab
  • Contact Form Tab
  • Ratings and Reviews Tab

What I really like about these tabs is that it allows a real estate professional to integrate their listings into their Facebook page in a very non-aggressive (and non-annoying) way. Now, agents can promote to their clients that their listings will be featured on Facebook (along with other online marketing portals) but the agent won’t have to spam him or her news feed with listings! I also love the Ratings and Reviews tab – great testimonials from clients used to just live on Zillow, can now be featured right on your Facebook page.

All of these tabs are FREE!

Here are two examples of two of the tabs available:

Listing Tab

Ratings and Reviews Tab

How to Install:

To install the tabs, just go to and click on Facebook Apps.  Select the tab(s) you wish to display on your page, then follow the simple installation instructions. Zillow’s Facebook Tabs will only work on business and community pages — they will not work on personal Facebook profile pages.

What do you think? Have you installed any of these yet or plan to? I’d love your feedback, post a comment below!

Written by: Katie Lance, Social Media Director, Inman News, @katielance

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