…As the authoritative voice of real estate. David Lereah are you listening? Zillow could be after your job.

Now, this blog doesn’t focus too much on current real estate market conditions – I prefer to leave that discussion up to the experts. But, as this blog’s name suggests, I do like to see a a good piece of marketing, brilliantly executed.

Zillow’s new market reports are the perfect white paper: they are relevant, timely and easy to digest. But here’s where they really succeed…lots of nice colorful graphs. It’s no wonder journalists are excited. Have you ever tried to read through a NAR news release? Whoo boy, talk about boring. I was asleep after the second paragraph.

These real estate reports are just the thing a reporter under deadline is looking for – a snapshot of the real estate market, summed up in less than ten words with lots of visual examples to reinforce the data. Check out this report for Seattle, as an example.

What Zillow continues to do extremely well is position itself as the real estate thought leader. Heck, even Time Magazine just named them one of their 50 Coolest Websites. Now I don’t want to dive into the debate surrounding the accuracy of Zillow’s Zestimates, but offering journalists (and by extension, their readers) a fresh, new voice on real estate market – one that dispenses with the stodginess of the old guard – what they’re really offering is one more way to secure their brand’s authenticity and authority in the mind of consumers.

And in the end, that’s all that really matters.

Technorati Tags: , , , , , , ,

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription