Forget scripts. Authenticity drives real estate marketing results
Expert Meriam Mellal says that authenticity is agents' most valuable marketing asset
by Nick Pipitone Apr 9
Jade Mills advises new agents not to neglect Sunday open houses
The luxury real estate vet spoke with Inman about market trends, tips for newbie agents, how to handle difficult clients and more in advance of her appearance at Luxury Connect in San Diego
by Lillian Dickerson Jul 11
What sells? Owning your personality and being yourself
The Agency agent Matt Lionetti tells how eschewing common branding advice and owning his personality revived his career and changed his life
by Marian McPherson Apr 19