build a custom CRM
Opinion
Drew Thompson explains why the era of complex, expensive real estate tech is over — and how you can build exactly what you need, right now
by Drew Thompson Feb 9
What’s in, what’s out: 5 marketing shifts you can’t ignore
Every market shift creates opportunity, but only for those willing to adjust, Jimmy Burgess writes. The agents who grow fastest are the ones doing what works now
by Jimmy Burgess Feb 8
RealScout scores a hat trick with massive AI-led update to platform
California proptech leader RealScout has released a trio of updates geared at helping agents optimize their MLS search and navigate client follow-ups with greater ease and precision
by Marian McPherson Feb 6
James Harris at Inman Connect New York 2026
At Inman Connect New York, tech leaders and agents warn that agents must evolve with consumer behavior — or risk irrelevance
by Nick Pipitone Feb 5
CMOs advise: Don't let artificial intelligence 'replace' your voice
Industry Chief Marketing Officers David Marine, Wendy Forsythe and Sandra Howard share how to thoughtfully and authentically use technology
by Marian McPherson Feb 5
Zillow's Errol Samuelson at Inman Connect New York
Samuelson said Tuesday that Compass CEO Robert Reffkin was not 'truthful' and took issue with the way Compass has defined a polarizing Zillow listing rule
by Jim Dalrymple II Feb 3
Brad Inman at Inman Connect New York 2026
The founder of Inman argued on stage Tuesday that artificial intelligence will have a massive effect on business — and that it'll reward 'accountability and responsibility'
by Jim Dalrymple II Feb 3
So pretty much everyone in real estate is using AI now
In a new survey, 97 percent of brokerage leaders said their agents are using AI. Real estate professionals use the tech to write listing descriptions, manage marketing campaigns and more
by Jim Dalrymple II Jan 29
AI and real estate SEO
Firms winning in the AI age are intentionally choosing tools and strategies that directly support their position as the local authority, Chris Morrison writes
by Chris Morrison Jan 22
The merger's done. Now what? Take the Intel Index survey today
Opinion
Each month, agents, brokers, executives and investors contribute to one of real estate's most ambitious efforts to document changes to the industry. Add your insights. Take the survey
by Daniel Houston Jan 22
An image of hands on a laptop keyboard with a digital overlay to represent AI for brokerage operations.
AI isn't about replacing people, Kate Hulbert writes. It's about reducing friction, improving consistency and allowing your team to spend time on high-value work
by Kate Hulbert Jan 20
Zillow exec: AI should give agents 'time to go do the human stuff'
Zillow VP of Product Cameron Swiggett told Inman AI innovation and investment has snowballed, and argued the tech doesn't dim human innovation — it highlights it
by Marian McPherson Jan 16
AI real estate agent
After years of hype and pilot programs, 2025 may have marked a tipping point for artificial intelligence in real estate marketing — but it depends on who you ask
by Nick Pipitone Jan 15
Kamini Lane
Coldwell Banker Realty President and CEO Kamini Lane shares insights on tech, mindset and more to set you up for success in 2026
by Kamini Lane Jan 15
acronyms and abbreviations
Contributor and COO Holly Brink has the ultimate guide to decode the lingo of business for new and seasoned agents
by Holly Brink Jan 14