Even small AI outreach campaigns can carry outsized legal exposure
The real estate firms that flourish will be those that treat AI as an extension of sound operational design, The Agency's Zane Burnett writes
A headline-making partnership with Compass International Holdings took over Rocket's Q4 2025 earnings call, with leaders giving more details into how both parties will benefit
Despite gains in revenue, agent count and gross transaction value, Compass also grappled with a substantial $42.6M net loss during the fourth quarter of 2025
On April 22, Inman On Tour lands at the Country Music Hall of Fame for a 1-day experience built to answer 1 pressing question: What should you be doing right now to win?
CEO Kaz Nejatian confirms mortgage beta as Opendoor pushes toward a fully integrated, end-to-end homebuying ecosystem
Attention is now rented, and authority is infrastructure, Molly McKinley and Lauren Henss write. That means instead of the attention economy, we are now operating in the trust economy
As tech tools change, Roland Kampmeyer writes, the real estate professional must double down on the things that only humans can do with service and sensitivity
With AI ubiquitous today, personal touch matters more now than ever before. And it can make all the difference when it comes to breaking out of a dry spell
Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes
After years of adding integrations to its Command platform, Keller Williams is opening the doors to 3rd-party developers through a specialized hub to fast-track launches to KW Marketplace
Infinityy wants buyers to turn to listings, not Google, with their questions. And the company believes it can turn early curiosity into faster, more qualified conversations
From chatbot conversions and conversational ads to messaging consolidation and digital afterlife patents, platforms are reshaping who controls the conversation
Inman tech writer Nick Pipitone put Zillow's new Google NotebookLM to the test to answer the questions 'Who's it for?' and 'What does it mean for your business?'
Opendoor saw revenue drop 17.9 percent to $4.37 billion in 2025. However, a quarter-over-quarter transaction rally has given company leaders – and investors — hope