Opinion
Lasting change in leadership representation won't happen through celebration alone
Traditional business development, measurable KPIs and consistent execution allow your real estate business to succeed in the age of AI, Molly McKinley writes
Here are the lessons you can learn from Robert Cialdini's must-read book on influence and persuasion — and how to apply them to real estate
Although grounded in experience, knowledge and skill, a reputation as an authority can only come through objective, outside validation. Here are a few basic ways agents can position themselves as authority figures in their markets
Mortgage lender topples regulator in case over whether its captive reinsurance practices violated RESPA
How to use the psychology of persuasion
You are your clients' go-to authority when it comes to all necessities for home ownership
Court ruled that the notice-and-comment procedure doesn't always apply to rule changes