Opinion
Combining these digital door-knocking tips with geo-fencing practices will give you a significant edge over those relying on more traditional digital or print marketing strategies
Are you harnessing the power of personalized email marketing? This week, Jimmy Mackin shares the scripts and templates agents need for prospecting, setting appointments, boosting their credibility, building buzz and more
The best way to survive a natural disaster is to take the necessary steps now and be prepared for when the unthinkable actually does occur. Here are a few things to alert your clients about
Stumbling across snakes, raccoons, coyotes and other wild animals during a showing isn't ideal — and oftentimes, it can even ruin a deal. Here are some steps to take (and the appropriate disclosures to make) when it comes to unwanted critters
Opinion
Buyer love letters have their proponents and detractors. The reality is that they can work and stay within the bounds of fair housing as long as you educate yourself on what to include
Almost everyone today is struggling with this low-inventory, high-demand market. So, if you want to stand out from the competition and win more listings, here are some powerful ways to do it
Post-closure issues can be stressful — and sometimes costly. Agents can take key steps to prevent them and reduce the risk of legal trouble
Opinion
If you’re not out there interacting with the public on a face-to-face basis, chances are you’ve become a secret agent — and that has to change. Here is a variety of fun and engaging ways to get strangers to ask you about your job and real estate
Opinion
What differentiates a rookie from a top-notch, seasoned pro, you ask? Well, it starts with an in-depth knowledge of the market and a knack for accurately gauging property values. Here's how you can hone that skill and set yourself up for long-term success
Whether you're a newly minted agent or an experienced pro, business planning can be a challenging task. But there's a simple-to-follow approach that'll help you create a timeless plan for your business — and it starts by answering these key questions
Opinion
With the possibility of the PRO Act passing, independent contractors face an uphill battle. Here's how the two primary tests for classifying ICs work, NAR's response to recent press coverage about the issue and steps real estate professionals can take — just in case
Opinion
Do you consider yourself a good listener? Take this quiz to learn how well you listen to client needs and concerns. Then, apply these proven strategies to level up your communication skills
Opinion
If passed, the PRO Act would make the 'ABC' test for independent contractor status the law of the land and would classify most real estate professionals and almost all other gig workers as employees
When it comes to working with buyers, objections are buying signs. Your role is to uncover their concerns, address them and move your clients forward in making the purchase. Here are a few important scripts to keep handy
Opinion
When one of your deals flops, look for what went wrong and what you can do to prevent it — and avoid making that same mistake in the future. Here are a few common deal-killing behaviors to watch out for