Accuracy in real estate listings: Data errors raise concerns over legal damages, responsibility
Biggest mistake real estate agents make is developing their brand before they know their customers
4 questions that help identify what matters most to your clients
by Bernice Ross Mar 6
Doggy marketing in real estate: Do's and don'ts for agents
Finding those who are as passionate as you are about pets is a great way to begin a friendship that can lead to future business
by Bernice Ross Mar 3
Dotloop's Austin Allison and Chris Smith, in their new book, 'Peoplework,' say real estate agents can boost lead conversion by focusing on customers' 'lifetime value'
4 things millennial homebuyers desire in a real estate agent
Millennial homebuyers seek diversity, walkability and smaller homes, but that doesn't necessarily mean urban living
Mark Willis of Keller Williams Realty and Alex Perriello of Realogy Franchise Group talk shadow buyers, successful partnerships
Want to work with fun, engaging clients? Be fun and engaging
Partying like a diva can actually win real estate clients
by Bernice Ross Feb 13
Agent rating systems are asking the wrong questions: what real estate can learn from Match.com
Algorithm-based rankings are about as effective as asking, 'Who's the prettiest?'
by Bernice Ross Feb 10
Help your international real estate clients avoid financing, tax and negotiation pitfalls
Key factors to consider based on your buyer's native country
by Bernice Ross Feb 6
Negotiating a deal with global real estate clients is easier when you know their buying signs, cultural taboos
Do you know which foreign real estate clients are tough negotiators?
What we value in US is not the same as in other countries
by Bernice Ross Jan 30
'My home is my castle': 4 tips for understanding Americans' unique real estate needs
What we value in US is not the same as in other countries
by Bernice Ross Jan 27
Real estate agents' body language and speech can cost them business
Find out which gestures cause clients to lose trust in you
by Bernice Ross Jan 23
Hit production goals in 2014 by ditching least profitable activities
Reallocate your time and money to areas that maximize return on investment
by Bernice Ross Jan 20