Wanna effectively serve Generation Next homebuyers? Learn to speak 'digital'
Texting is a different language than what many older agents are used to
by Bernice Ross Apr 7
No budget for real estate prospecting? Find quality leads on Twitter, Pinterest, Zillow for free
Knowing client type that consistently closes business with you will help focus marketing efforts
by Bernice Ross Apr 3
Do you have what it takes to be a real estate rainmaker, or will you remain a buyer's agent? 4 clues
To these top producers, rejection and objections work in their favor
by Bernice Ross Mar 24
Post-closing surveys can boost real estate customer satisfaction, referrals
Consumers often provide most accurate feedback when survey is conducted by neutral third party
by Bernice Ross Mar 20
We all face challenges in our personal lives. How to keep your real estate business on track.
Inability to cope can be detrimental to your health and bottom line
by Bernice Ross Mar 17
Premium placement of listing agents' contact info at odds with who deserves consumer leads
Even when agents pay for leads or premium placement, half of inquiries go unanswered
by Bernice Ross Mar 13
Accuracy in real estate listings: Data errors raise concerns over legal damages, responsibility
Biggest mistake real estate agents make is developing their brand before they know their customers
4 questions that help identify what matters most to your clients
by Bernice Ross Mar 6
Doggy marketing in real estate: Do's and don'ts for agents
Finding those who are as passionate as you are about pets is a great way to begin a friendship that can lead to future business
by Bernice Ross Mar 3
Dotloop's Austin Allison and Chris Smith, in their new book, 'Peoplework,' say real estate agents can boost lead conversion by focusing on customers' 'lifetime value'
4 things millennial homebuyers desire in a real estate agent
Millennial homebuyers seek diversity, walkability and smaller homes, but that doesn't necessarily mean urban living
Mark Willis of Keller Williams Realty and Alex Perriello of Realogy Franchise Group talk shadow buyers, successful partnerships
Want to work with fun, engaging clients? Be fun and engaging
Partying like a diva can actually win real estate clients
by Bernice Ross Feb 13
Agent rating systems are asking the wrong questions: what real estate can learn from Match.com
Algorithm-based rankings are about as effective as asking, 'Who's the prettiest?'
by Bernice Ross Feb 10