Time for a brand overhaul? Here’s how to tell (and launch)
An audit will allow you to see the flaws in your current brand, and if need be, you can adjust — or scrap entirely — and rebuild using these 7 tips
by Laura Viñalet Apr 12
7 steps for auditing your real estate team’s brand
Take a good hard look at your growth, marketing and competition
by Laura Viñalet Feb 15
8 steps for auditing your brokerage’s brand
Don’t lose sight of your aging image — it’s a moving target
by Laura Viñalet Feb 2