As portals bet on predictive AI, algorithms and massive ad spends to build customers for life, Bernice Ross writes, you can be there personally for the important milestones in your clients’ lives
Trainer Bernice Ross offers an illuminating true or false quiz to help you identify the members of your professional circle who can help you achieve more
Author and trainer Bernice Ross offers a laundry list of don'ts when it comes to preparing a home to hit the real estate market
In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here's what to do instead
Limiting alternatives, niches and more to three, trainer Bernice Ross writes, allows you to narrow your focus and make your branding, marketing and negotiations more effective
Soaring property tax and homeowners' insurance costs have made homeownership less affordable than any time since the 1980s, Bernice Ross writes
Bernice Ross interviews Verl Workman, who provides insights from his new book to help agents and teams create leverage and generate 'raving referrals'
Maximum exposure equals maximum price, trainer Bernice Ross writes. Adopt this list of premium services to differentiate yourself from the competition and defend your commission
With the average homeowner spending $442 a month on property taxes and insurance, real estate agents and mortgage lenders are urged to help their clients shop for better deals
Rather than telling your clients what you think they want to hear, Bernice Ross writes, ask the right questions, and get them talking about what matters most to them
Should real estate agents trust the AI app DeepSeek? Trainer Bernice Ross examines the benefits and data privacy concerns
It's tough out there for buyers, and their agents, trainer Bernice Ross writes. Find out how to assist buyers throughout their purchase process and beyond to set them up for success
Deciding which brokerage to join when you first start out as a new agent can either set you up for success or run your career off the rails before it begins, trainer Bernice Ross writes
No one can predict exactly where the next major disaster may strike, so the time to prepare is now, trainer and author Bernice Ross writes
Bernice Ross talks with real estate marketing expert Tiffany McQuaid, who shares insights gleaned from her latest book to help operate from a place of authenticity and intention