Stay top-of-mind for those people in your life who would choose you as their agent
Leverage your center of influence to ensure a robust selection of leads
When your center of influence decides to buy or sell a home, you should be the agent handling that transaction
Your center of influence (COI) is tremendously important to your real estate business, and just like any of your lead-generation tools, it requires nurturing and maintenance to remain effective.
For some agents, this common practice is a financial gamble