Consumers give agents high marks and want them to be paid: Intel
Most homebuyers are willing to do what it takes to ensure their real estate agent is compensated — even if it means paying out of pocket, an Intel-Dig Insights survey of 3,000 consumers reveals
by Taylor Anderson Mar 24
'Now is the time to buy,' rising share of consumers declare: Intel survey
Early signs suggest consumers may be feeling more hopeful about prices and mortgage rates, and increasingly see 2025 as a good time to buy, new Inman-Dig Insights consumer polling shows
by Lillian Dickerson Feb 24
For these 'stranded' homeowners, no rate cut will coax them to list
Cheap rates on existing loans are holding well-off homeowners in place. But others insist they're unable to buy at today's high prices — whether rates come down or not, Intel survey data suggests
by Daniel Houston Jan 27
Clear Cooperation, embraced by agents, divides real estate clients
In a world without Clear Cooperation, real estate agents who believe in the value of multiple listing services would have more convincing to do, an Intel survey of 3,000 US consumers finds
by Daniel Houston Jan 13
Commissions held steady in 60 days after Aug. 17 deadline: Study
Commissions haven't changed much since the NAR settlement terms went into effect, but early signs show where things may be heading, dueling surveys by AccountTECH and Inman Intel show
by Lillian Dickerson Nov 14
Brokerages expect rates to drop. Their clients bank on the opposite
Potential real estate clients are growing less responsive to mortgage-rate dips, one of several key takeaways from the results of the latest Inman-Dig Insights consumer survey
by Daniel Houston Nov 11
Listing agents hold the line against downward commission pressure
More than 89% of active sellers told Intel they're open to covering the buyer’s commission — even as homebuyers increasingly seek to negotiate lower commission rates with their own agents
by Daniel Houston Oct 14
Big life moments aren't only factor driving homebuyers in 2024: Poll
Active homebuyers are motivated by numerous factors — including a desire to find a larger or nicer home in this high-rate environment — according to the latest Inman-Dig Insights consumer survey
by Daniel Houston Aug 23
Homebuyers see NAR settlement as a big win — until they learn more
Even if the settlement brings down commissions overall, buyers grow warier the more they learn about what the policy means for them, according to the latest Inman-Dig Insights consumer poll
by Daniel Houston Aug 15
Forced to move? Not quite. The real reasons buyers are shopping now
A surprising share of homebuyers are seeking to 'move up' in home. And the next wave of clients may have different priorities in mind, according to the Inman-Dig Insights consumer survey
by Daniel Houston Jul 29
Homebuyers dig the NAR deal until they learn the details: Intel survey
Even if the settlement brings down commissions overall, buyers grow warier the more they learn about what the policy means for them, according to the latest Inman-Dig Insights consumer poll
by Daniel Houston Jul 22
Inside the lock-in effect: Cheap mortgages weigh on US consumers
Homeowners with at least a 5% mortgage rate are 3 times as likely to enter the market soon as those with a sub-3.5% rate, according to results from Inman-Dig Insights' latest consumer poll
by Daniel Houston May 20
Your essential marketing toolkit for a post-NAR settlement landscape
Ready to transform the way you communicate your value to clients? Marketing expert Marci James helps you reshape the relationship through clear communication and exceptional results
by Marci James May 13
Homebuyers emboldened in wake of $418M NAR settlement: Intel poll
Clients believe their agents bring value, and they're willing to pay for it, according to a survey of 3,000 employed US residents conducted by Intel and Dig Insights. But many consumers embrace the idea of negotiating a lower commission — and perhaps exploring new models
by Daniel Houston Apr 17