RLTYco CEO Briggs Elwell will join the association's board, and agents who subscribe to RLTYco will also have access to AREA membership through the company's suite of services, Inman learned
The co-founder of the American Real Estate Association, a competitor to NAR, told Inman his upstart trade organization has held 2 recent events and started talks with potential sponsors
The association aims to offer an alternative to NAR and is launching its membership program when there is a 'lot of dissatisfaction with the status quo,' according to one co-founder