The World Cup, Waffle House and Google walked into a feed
Google is reshaping listing search. The World Cup is changing how the world sees America
by Jessi Healey Jun 15
Whimsy business: What a viral lifestyle trend means for agents
A viral, data-backed aesthetic trend has something to say about what buyers actually want
by Jessi Healey Jun 1
Opendoor co-founder Eric Wu launches AI 'copilot' startup
Wu said he's building 'a field-grade copilot for the labor market that powers how things get built'
by AJ LaTrace May 26
In an instant, Instagram exposed how much users want control
Years of curated posting have fundamentally changed what users expect from social platforms
by Jessi Healey May 18
Musk, OpenAI and a trust problem that isn't going away
The AI industry built its reputation on responsibility. Musk vs. OpenAI puts that story to the test
by Jessi Healey May 11
Instagram cracks down, Meta doubles down, Vine comes back
Platforms continue to shift what they reward and what earns attention and trust
by Jessi Healey May 4
If Home Depot is on Reddit, where should you be?
Home Depot isn't waiting for buyers to show up. Neither should you
by Jessi Healey Apr 27
This AI-powered listing strategy beats April's 'perfect-week' launch
Use AI tools to make your next listing stand out from the competition
by Verl Workman Apr 6
Home search is going AI-first with Realtor.com as attention gets harder to earn
How platforms are adapting to where buyers go first — and what actually stops the scroll
by Jessi Healey Apr 4
Job cuts climb in March, with AI emerging as a growing factor
Layoffs are rising across industries, but they are below last year’s totals
by Nick Pipitone Apr 3
Meta lawsuits, Sora shutdown, X ad loss reveal the cost of engagement 
Legal pressure, AI pullbacks and advertiser retreat expose attention-driven growth tradeoffs
by Jessi Healey Mar 28
Instagram, Google and Disney reveal new discovery tools 
New social, search and streaming features point to a more curated, controlled path to visibility 
by Jessi Healey Mar 21
AI, TikTok search and screen-free tech reveal a growing disconnect 
Audience behavior suggests many users want more human and offline experiences 
by Jessi Healey Mar 14
This Canadian broker built an AI assistant to run his back office
Broker Daniel Foch built an AI real estate assistant using the open-source platform OpenClaw
by Nick Pipitone Mar 12
ChatGPT tests ads, Meta restructures messaging and AI reshapes search visibility
From chatbot conversions and conversational ads to messaging consolidation and digital afterlife patents, platforms are reshaping who controls the conversation
by Jessi Healey Feb 21