Most agents think they're selling homes. That's the problem
The next decade will widen the gap between chasing transactions and controlling inventory
Jul 9
Why your agent recruiting conversations are dead on arrival
Stop chasing agents, and start attracting and selecting them instead
Jul 1
Luxury clients can spot a pitch, but they can't ignore your expertise
Stop trying to sell yourself. Start emphasizing your knowledge and experience
Jun 24
The rent trap: Why leaders monetize market pressure while agents ignore it
Give renters options they currently don’t even know exist
Jun 12
Opinion
The Zillow vs. MLS war exposes the industry’s biggest weakness
Old thinking and outdated assumptions are the villains in the current conflict
May 27
4 massive opportunities most real estate agents will miss in the months ahead
Consumers still need trust, leadership and guidance through major life decisions
May 26
3 conversations that could have saved your real estate deal
Properly set expectations, and keep deals moving forward smoothly
May 18
Understanding ‘expectation drift’ before it derails your closings
Strong agents don’t just react. They align expectations before stress hits
May 4
These are the only 3 metrics that predict real estate revenue
Make sure the metrics you're tracking are actually predictive instead of lagging
Apr 28
How to be a better team player (and why it matters more than you think)
Don't just join a real estate team. Become a great teammate
Apr 20
This AI-powered listing strategy beats April's 'perfect-week' launch
Use AI tools to make your next listing stand out from the competition
Apr 6
A recession is coming. Here’s what you should do now — not later
Helping clients think about affordability today with flexibility tomorrow reframes fear into strategy
Mar 31
Have an agent churn problem? Here are 6 proven solutions to fix it
If real estate agents are leaving your team or brokerage, it’s a leadership systems issue
Mar 17
Amid the great agent migration, stop pitching and start diagnosing
This CURE framework makes the conversation about the agent, not you
Mar 10
It’s not a culture problem. It’s a leadership problem
Culture isn’t what you say you value, coach Verl Workman writes. It’s what your real estate team experiences when you’re not in the room
Feb 23
Multitasking is costing you money. These 4 pillars earn it back
Multitasking your financial goals is bad for your bottom line. Here's how to get back on track
Feb 18
So you want to start your career on a team? Here’s what to know
Agents who thrive on teams aren’t always the most talented on Day 1, coach Verl Workman writes, but they have the best attitudes and are willing to follow a proven system
Feb 9
How real estate teams work (and what new agents need to know)
A strong team doesn’t just help new agents close deals, coach Verl Workman writes. It teaches them how to build a real business with real structure behind it
Feb 5
Smart strategies in a higher-rate market: How buyers can still win
Don't leave buyers high and dry amid higher interest rates, coach Verl Workman writes. Develop financial and negotiation strategies to tap into the market, and help clients win
Jan 13
Retention systems that keep agents loyal (even when opportunity knocks)
Real estate agent retention isn’t about locking people in, coach Verl Workman writes. It’s about building something they don’t want to leave
Dec 22