Illustration of U.S. and China flags with a handshake in front, the TikTok logo centered, a doge meme image in the background and a bar chart rising on the right, symbolizing the TikTok Oracle deal, meme culture and shifting social media metrics.
From TikTok to memes, the battle over who shapes culture
The TikTok Oracle deal and the rise of meme culture highlight how control of platforms shapes not just marketing, but the way audiences see the world
by Jessi Healey Sep 21