Are in-person tours dead? Not so fast
Opinion
Virtual tours are alive and well. In fact, they are improving all the time as technology continues to evolve. However, even though virtual tours help spark that initial connection between client and home, in-person tours are what seal the deal. Here's why
by Michael Zaransky Sep 7
Renting vs. buying: Here are some points to ponder 
Given current market conditions, there really are no bargains, so it comes down to what a given individual wants — financially and personally. Here's what to consider in the buying vs. renting debate
by Michael Zaransky Aug 3
How this multifamily investor keeps his team on the same page
There are two keys to effective decision-making — assembling the right team and establishing a vision for that team. Here's how one investment firm works aligns everyone with company goals
by Michael Zaransky Jul 1
How technology has shaped multifamily marketing
Even before the pandemic forced everyone to digitally transform, we as an industry had committed to a marketing strategy that was customer- and content-centered. Here's how we've leveraged technology in a way that's most beneficial to potential tenants
by Michael Zaransky Jun 1
In the multifamily space, these tech tools have become indispensable
Certainly, other tech developments lie ahead, but in general, it can be said that innovation has enabled those in the multifamily space to do their jobs better — and that was the case well before the pandemic
by Michael Zaransky May 4
4 ways to get a leg up on the competition in the multifamily space
The multifamily space is continuing to evolve, and investors must do the same. In such an environment, it pays to be aggressive when an opportunity emerges — but only while doing the requisite homework within your area of expertise
by Michael Zaransky Apr 6
4 simple (but effective) strategies for fighting real estate stress
Real estate is rife with forces that threaten to drag agents down, which is why they have to learn how to combat day-to-day stress. Here are a handful of tips that can help you find some peace and keep anxiety at bay
by Michael Zaransky Mar 2
Here's why housing needs to be more pet-inclusive now
Given the positive effects pets have on stress levels, now's the time for all multifamily communities to adapt their policies and allow for a better living experience — for both pet owners and their furry friends
by Michael Zaransky Dec 8