Michael's Stories
A good negotiation is all about finding balance, not browbeating the other side into submission. Here's how to negotiate in an effective way that will set you up for continued success in the multifamily sector
Team cohesion, as much as it mattered before, matters more now. Team members want to be engaged and in the loop. It falls upon management to ensure that happens
The rental landscape has shifted, to say the least, over the past two years. Here's how we're planning for next year
Opinion
Virtual tours are alive and well. In fact, they are improving all the time as technology continues to evolve. However, even though virtual tours help spark that initial connection between client and home, in-person tours are what seal the deal. Here's why
Given current market conditions, there really are no bargains, so it comes down to what a given individual wants — financially and personally. Here's what to consider in the buying vs. renting debate
There are two keys to effective decision-making — assembling the right team and establishing a vision for that team. Here's how one investment firm works aligns everyone with company goals
Even before the pandemic forced everyone to digitally transform, we as an industry had committed to a marketing strategy that was customer- and content-centered. Here's how we've leveraged technology in a way that's most beneficial to potential tenants
Certainly, other tech developments lie ahead, but in general, it can be said that innovation has enabled those in the multifamily space to do their jobs better — and that was the case well before the pandemic
