Combine niche marketing with high-level AI prompting to develop a business-building engine
Rising property taxes and insurance costs mean variable monthly payments, even on FRMs
Opinion
Taking care of clients and prioritizing excellence is the path forward
Bernice Ross talks through the pros and cons of all-in-one mortgages from first-hand experience
Opinion
How can you put 'the art of the deal' to work for your clients?
Help seller clients position their home where buyers see it as the best value
Use this list to determine where you are paying the IRS more than you should
It's time to get a handle on your business and personal finances
Home warranties may reduce costs, but they don't eliminate them
Cut waste and generate more leads to grow your real estate business
Opinion
More buyers likely means a higher price in a shorter amount of time
Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes
Agents are getting AI backwards, writes contributor Bernice Ross. They need to start with old-fashioned interviews before asking AI to write generic prompts for their business
Agents who think they know market conditions may need to think again, writes trainer Bernice Ross. She shares her top insights for success heading into 2026
As the holidays approach, Bernice Ross writes, it's time to plan ahead and prioritize celebration so you can make the most of the 2025 holiday season