Client-centricity isn’t a buzzword. It’s your competitive advantage
In a volatile real estate market, client-centricity isn’t optional — it’s your competitive edge. Chris Pollinger shares how elite agents turn uncertainty into opportunity
by Chris Pollinger Apr 10
Outdoor staging trends for spring 2025: What luxury buyers expect
Luxury consultant Chris Pollinger speaks with Samantha and Nicole Senia of LA's Elite Home Staging about the newest trends in outdoor space design
by Chris Pollinger Apr 9
25 unique ways to cut brokerage costs (without killing growth)
Every dollar you keep is a dollar you don’t have to chase in sales, Chris Pollinger writes. The best brokerages don’t just earn more — they keep more
by Chris Pollinger Mar 27
4 advanced marketing tactics for real estate teams that really work
According to luxury consultant Chris Pollinger, adaptation and evolution are key to creating marketing that works both now and for the long haul
by Chris Pollinger Mar 27
19 skills every real estate agent will need in the next 5 years
The next 5 years, luxury consultant Chris Pollinger writes, will separate the real players from the ones who are just dabbling in real estate
by Chris Pollinger Feb 25
No, you don’t need more leads. Here's what to do instead
Stop blaming the leads, the market or your CRM. The problem — and the solution — rests squarely on your shoulders, consultant Chris Pollinger writes
by Chris Pollinger Jan 6
Why recruiting more agents is killing your brokerage
Bringing in huge numbers of mediocre agents won't make your brokerage better, luxury consultant Chris Pollinger writes. It will just lead to more headaches for you
by Chris Pollinger Dec 17
9 strategies for indie brokers to keep real estate agents thriving
By investing in your agents with innovative and meaningful initiatives, you’re building a foundation for long-term success, luxury advisor Chris Pollinger writes
by Chris Pollinger Dec 12
11 key takeaways from the 2024 Teams Report
This year's Teams Report offers a roadmap for navigating the challenges and opportunities of today’s real estate market for teams, Chris Pollinger writes
by Chris Pollinger Nov 21
Get to know 2025’s hottest luxury home design trends
Chris Pollinger and designer Samantha Senia highlight top design trends for 2025 that shape luxury homes, including sustainable reclaimed wood tables and bold statement lounge chairs
by Chris Pollinger Nov 21
How to build a high-performing, interdependent real estate team
A truly cohesive real estate team, luxury consultant Chris Pollinger writes, can sustain long-term success while trusting, supporting and empowering each other
by Chris Pollinger Nov 7
7 expense-cutting strategies for real estate teams in 2025
Cutting expenses in 2025 doesn’t mean sacrificing quality, Chris Pollinger writes. Maintain profitability and reinvest savings into the areas that truly drive growth
by Chris Pollinger Oct 28
8 steps on the path to greatness for new real estate agents
Learn the essential steps that pave the way to success in this high-stakes market with insights from luxury consultant Chris Pollinger
by Chris Pollinger Oct 16
5 must-know strategies to stay ahead of the industry's evolution
Discover 5 essential strategies to stay ahead as clients and the real estate market evolve. Chris Pollinger shares expert insights on how to adapt and thrive
by Chris Pollinger Oct 3
9 proven ways to keep retention rates high when business is slow
Chris Pollinger shares powerful strategies to retain and motivate your real estate agents, even as listings hit all-time lows. Learn how to keep your team engaged and thriving during tough markets
by Chris Pollinger Sep 19