The mobile app helps agents create and share listing and social marketing content on its consumer-facing network
The update also includes what the real estate search app calls a 'home-centric machine learning media classifier,' or an algorithm that improves its content recommendations with each use
Real estate marketing needs to be as personalized as possible for agents to best prepare for the market ahead, and its eventual rebound
Opinion
The Australian company's leadership found that most agents aren't comfortable in front of the camera, so it now uses still images to automate listing content creation