Selling real estate is selling a story. Here’s how to do it right
Selling real estate is selling a story. Here’s how to do it right
For luxury broker Latham Jenkins, the key to marketing a luxury property boils down to this advice: Don’t just sell houses. Sell experiences
by Latham Jenkins Jun 27
EXp's Wendy Forsythe to agents: Focus on experience over metrics
EXp's Wendy Forsythe to agents: Focus on experience over metrics
The chief marketing officers for eXp Realty, Brown Harris Stevens and CoStar Marketplace share why sales metrics don't resonate with today's consumers and what agents can do instead
by Marian McPherson Jan 22