Real estate content calendar and social media comments on a smartphone screen
The Fed's rate hike drew reaction on LinkedIn and X before most headlines caught up
by Jessi Healey Sep 21
Illustration representing AI tools used by agents
What Muse, Siri and a fake Eminem song mean for agents navigating AI tools, data risks, new tech
by Jessi Healey Sep 14
YouTube and Instagram logos displayed representing changes to creator monetization and social media marketing
YouTube raises the bar, Instagram slides into the DMs, MapQuest makes a comeback
by Jessi Healey Sep 7
Dolly Parton tributes and Tim Curry remembrances shared across social media platforms
Social media moments made room for something real last week
by Jessi Healey Aug 31
Zillow just placed its bet on Pinterest. Should you?
Housing-intent data, holiday timing and search trends suggest it deserves a spot in your strategy
by Jessi Healey Aug 24
It's rebrand season: Instagram, AI text rules and more
Instagram's got a new look, AI has new rules and the summer content trend that’s everywhere
by Jessi Healey Aug 17
From Canva integrations to a Myspace comeback: Trust rules
As Canva cements its place in real estate marketing infrastructure, Myspace eyes a 2nd act
by Jessi Healey Aug 10
Before you hit publish: What Bowie taught Meta about AI content
A soundtrack mismatch in Meta's new ad is a reminder: Review before you post
by Jessi Healey Jul 27
Google Images wants to be your new Pinterest
Plus podcast hosts, LinkedIn's reach, AI chatbots and teen social media limits
by Jessi Healey Jul 20
Google's watching your clicks. Meta's watching your photos
New tools from both companies show what's tracked — and what you can turn off
by Jessi Healey Jul 13
What the latest data reveals about social media engagement
Instagram and LinkedIn data shows why saves and swipe-throughs matter more than views
by Jessi Healey Jul 6
Instagram has a subscription now. Is it worth it for agents?
Meta launched Instagram Plus this week alongside AI agents for businesses
by Jessi Healey Jun 8
Whimsy business: What a viral lifestyle trend means for agents
A viral, data-backed aesthetic trend has something to say about what buyers actually want
by Jessi Healey Jun 1
Google wants you to stop Googling. Here's what comes next
Search is becoming a conversation. Here's what that means for your traffic and visibility
by Jessi Healey May 26
In an instant, Instagram exposed how much users want control
Years of curated posting have fundamentally changed what users expect from social platforms
by Jessi Healey May 18