Instagram has a subscription now. Is it worth it for agents?
Meta launched Instagram Plus this week alongside AI agents for businesses
by Jessi Healey Jun 8
Whimsy business: What a viral lifestyle trend means for agents
A viral, data-backed aesthetic trend has something to say about what buyers actually want
by Jessi Healey Jun 1
Google wants you to stop Googling. Here's what comes next
Search is becoming a conversation. Here's what that means for your traffic and visibility
by Jessi Healey May 26
In an instant, Instagram exposed how much users want control
Years of curated posting have fundamentally changed what users expect from social platforms
by Jessi Healey May 18
Musk, OpenAI and a trust problem that isn't going away
The AI industry built its reputation on responsibility. Musk vs. OpenAI puts that story to the test
by Jessi Healey May 11
Instagram cracks down, Meta doubles down, Vine comes back
Platforms continue to shift what they reward and what earns attention and trust
by Jessi Healey May 4
If Home Depot is on Reddit, where should you be?
Home Depot isn't waiting for buyers to show up. Neither should you
by Jessi Healey Apr 27
From Liquid Death to Google, the old marketing playbook is breaking
Incrementality, AI workflows and owned audiences are replacing outdated best practices
by Jessi Healey Apr 20
'Carl’s a mess' trend shows how conversation outperforms content
Viral reality TV moment shows that what happens after you post matters more than the post
by Jessi Healey Apr 13
Home search is going AI-first with Realtor.com as attention gets harder to earn
How platforms are adapting to where buyers go first — and what actually stops the scroll
by Jessi Healey Apr 4
Meta lawsuits, Sora shutdown, X ad loss reveal the cost of engagement 
Legal pressure, AI pullbacks and advertiser retreat expose attention-driven growth tradeoffs
by Jessi Healey Mar 28
Instagram, Google and Disney reveal new discovery tools 
New social, search and streaming features point to a more curated, controlled path to visibility 
by Jessi Healey Mar 21
AI, TikTok search and screen-free tech reveal a growing disconnect 
Audience behavior suggests many users want more human and offline experiences 
by Jessi Healey Mar 14
OpenAI backlash, McDonald’s memes and Ford’s F1 return show perception drives the conversation 
Headlines show how perception shifts online and what to know about storytelling and risk
by Jessi Healey Mar 7
Olympic backlash and brand pivots spotlight the power of perception
From a viral locker room moment to a streaming fandom and a campaign forced to adapt mid-Games, recent flashpoints show why credibility now hinges on timing, tone and follow-through
by Jessi Healey Feb 28