Women make or influence a whopping 91 percent of real estate decisions. Women think about, shop for and buy homes differently than men

Women make or influence a whopping 91 percent of real estate decisions. Women think about, shop for and buy homes differently than men – and they are desperately seeking real estate advisors they can trust.

In this webinar with syndicated Inman columnist and women’s real estate expert Tara-Nicholle Nelson, author of The Savvy Woman’s Homebuying Handbook, you will:

  • Wake up to the vast decision-making ‘power of the purse,’
  • Understand what women want from you, in the context of their real estate transactions and how to position yourself as their trusted advisor,
  • Get 3 concrete, proven and cheap power-tweaks you can make to your on- and offline marketing to make more money – and keep more of what you make – by attracting women real estate consumers, then earning their loyal lifelong repeat and referral business.

Women buy $2 trillion in real estate every year. Learn how to connect with your share of this market!

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×